How to Use Social Media to Strengthen Your Brand - Hallie Crawford

How to Use Social Media to Strengthen Your Brand As business professionals, we all understand the importance of having a professional brand. It allows us to communicate our value to others easily, the skills and experience that make us stand out from everyone else in our industry, and the reasons why we should be promoted to the next level when it comes time for that. However, sometimes we only focus on our brand while we are job searching. That’s a mistake. In order to keep progressing in our career, whether that’s moving up or on to another industry later on, it’s essential to find ways to strengthen your brand on a regular basis. Here are three underutilized tools that can help you continue to build your brand through social media. Write and Publish Articles on LinkedIn. Many professionals understand the importance of being active on LinkedIn, but leave the writing to those who are more easily recognized in an industry or those that they look up to in a career. But if you have been successful so far in developing your expertise in your industry (and even if you haven’t!), you must realize that you have certain skills, knowledge or experience that others in your industry could benefit from. You do, trust me. You have something to share. So don’t hold back share your knowledge with others! It doesn’t have to be a best-selling article. It just needs to do one of the following: Provide insight into a common challenge or issue/topic in your industry. Provide insight into a process you have found that helps you with your job (that’s ok to share and be viewed by your competition). Offer an opinion on new software that has just come out and been helpful to you. The goal is to provide information that can be useful to others, and begins to position you as an expert in your field. You want to sound authentic, but don’t be overly casual. Always be professional in your choice of topic, your language and tone. You will also want to pay attention to proper grammar and formatting. Write a draft and have someone close to you proofread it. Once you post your article, make sure to promote it on your other social media platforms. Note that this tip references writing an article, not just sharing another post.You can share other posts, but write something about them versus just re-posting. And mix in publishing your own articles as well. That is the only way you will truly become a thought leader in your field and truly enhance your brand. Even posting an article once a month is a start, and in some cases, plenty, in order to be seen as someone who is active in your field. Leverage Pinterest. Yes, Pinterest is not just for finding great recipes and DIY projects anymore. It has expanded enormously. You can also effectively build your professional brand with this social platform- not just your recipe box. Make sure to create a new account for professional use, separating it from your personal account. The same basic rules apply; you will want to engage with other users by responding to comments and likes and finding new people to follow. By using attractive images you can create: How-to images Links to your blog or LinkedIn profile Pin helpful articles for others in your industry. Take a look at what others in your industry are pinning to their boards for ideas, then think about what new information you could add to the mix. For some examples of how to leverage Pinterest from a professional/business standpoint, check out our Pinterest page. Create YouTube Videos. Creating videos can seem intimidating for some, but they can be a very effective tool in strengthening your brand. You don’t need the best video equipment to get started with your video, just good lighting and a smartphone with good megapixel quality. Here are a few tips to get started: Create some kind of script and practice before you push the record button. Practice until the thoughts come naturally. Again, it is very important to come across as natural and authentic. Do a test recording and watch it. Do you come across as relaxed and confident? If you don’t sound sure of yourself, that will definitely come across do your viewers so practice enough until the whole process becomes more natural for you. If you need some ideas for talking points, try: Talking about your take on an article you liked that is related to your industry, Sharing tips for reaching the next level in your position Relating a good experience that you had leveraging your strengths in your field and how others can implement it. Don’t be afraid to share your knowledge with others. For some examples of how to leverage YouTube from a professional/business standpoint, take a look at our YouTube page.

Why Almost Everything Youve Learned About Writing a Resume Educator Is Wrong and What You Should Know

Why Almost Everything You've Learned About Writing a Resume Educator Is Wrong and What You Should Know Writing a Resume Educator - the Conspiracy In addition, you need a lot of creativity to address complex issues. If you would like to compose a resume and searching for the tips then here we're likely to speak about tips to write marketing resume. Once you've reviewed resumes in your field, peruse resumes across fields to learn how to vary using action verbs and receive a feel for what makes an effective accomplishment statement. Life After Writing a Resume Educator Functional Sample When you're referring the online resume samples, you will require a functional sample in case you have employment gaps in your past. Below, you will locate a list of resume examples that may aid you with your work search. Employing a resume template is getting an acceptable and smart practice for numerous reasons. If you take a look at all our free resume writing examples, you will observe they employ clear, succinct sentences that get right to the point. Ideas, Formulas and Shortcuts for Writing a Resume Educator Job seekers deserve to discover decent content quickly. Resumes may be used for a number of reasons, but most often they're utilized to secure new employment. They may be organized in different ways. Notice how the example resumes are extremely specific when it has to do with technical skills. Your resume, after all, isn't an autobiography, but instead a summary of your previous experience and qualifications. Writing a resume for employment in the art industry can be difficult. Creative While it's important to get a professional resume, sometimes just a little creativity and innovation is suitable. The entire idea of an impressive resume in the current competitive job market is to aid employers see the advantages of hiring you over another person who is equally competitive. If you're attempting to acquire work in accounting or finance you require aver ystrong resume. Instead, you are going to highlight relevant abilities and achievements from previous work in the neatly-aligned bullet points.

4 Ways To Take Ownership Of Your Career - Work It Daily

4 Ways To Take Ownership Of Your Career - Work It Daily Are you sick and tired of depending on other people for your career success? GOOD! The only person in charge of your success is you. If you’re feeling trapped by a job you hate, a bad boss, insulting pay, or all of the above, it’s time you take ownership of your career. Okay, great - but where do you start? Here are three things you can do to start taking control of your career today: 1. Make a list of everything you’re awesome at. What are you known for? What are your best skills? What accomplishments are you most proud of? What are your best qualities? Take 20 minutes to braindump everything you can think of that you do better than anyone else. Then, organize that list by skills, accomplishments, qualities, and so on. Recognizing and organizing this information will help you better brand yourself as a business-of-one and market yourself to employers. 2. Stop being reactive. If you want to take ownership of your career, you need to stop being reactive and start being proactive. Reactive activities include, but aren’t limited to, the following: Waiting for your boss to give you a promotion, waiting for recruiters to reach out to you with new opportunities, or waiting for employers to email you back about your resume. Notice that all of these “job search activities” started with the word “waiting.” Newsflash: Waiting doesn’t get results. Taking action does. Instead, set up a meeting with your boss to discuss advancement opportunities, reach out to employees at your target companies and set up informational interviews, and follow up with the hiring staff after you’ve submitted your resume. #GetProactive 3. Make new career friends. The old saying “It’s who you know” has never rung more true. Get by with a little help from your career friends! Focus your efforts on meeting new people within your industry and target companies. Start conversations and build relationships with them. Even if you’re not ready to find a new job or change careers yet, having these people in the wings as references, mentors, and professional contacts will help you tremendously. They can provide tips and insight, act as a sounding board for ideas, and even hook you up with a job. Just make sure you help them out in return! Watch this video to learn more about this networking strategy. 4. Stop limiting yourself to the familiar. Part of your new, proactive approach is to step out of your comfort zone. Many people hold themselves back solely because they are afraid of what people think. But remember, nothing will change if you don’t! Make an effort to put yourself out there and meet new people. Set up informational interviews with like-minded professionals, strike up conversation with someone at a conference, and attend in-person networking events. This post was originally published on an earlier date. Photo Credit: Shutterstock Have you joined our career growth club?Join For Free!